The improved profits generated come from both increased sales as well as reduced costs:

Sales are increased because:

• Response rates to eMarketing can average 13% or more. This means that it is very likely that you can drive as many as 130 incremental orders for every 1000 names in your customer database. Electronic marketing is a proven successful solution for the restaurant industry
• Online orders can average 31% higher than telephone or walk-in orders by enhancing an order with your most profitable items such as side dishes and beverages
• Your Website gives you visibility and search engine recognition. You are now easy to find and very accessible
• When customers save your site in their “Favorites” you take a position on the most valuable real estate in the world. The consumers’ desktop. Customers may not drive by your location every day but they use their computer. The establishment of this intimate connection to customers can drive consistent repeat orders and visits.

menupromote reduces costs in the following manner

• Fewer calls are handled by store service staff
• Advertising expenses can be significantly reduced
• More advance orders create preparation and production efficiencies
• No shows and false deliveries are eliminated